Park&Co

How we used the innovative Red camera to showcase ANS.

Corporate videos are just so darn…corporate. Looking at most of them, it's easy to forget there are actually flesh-and-blood people working at these places. With so much media vying for everyone's attention today, exposing a company's personality to reflect the human side of their business is crucial to successfully communicating their story and message. It's one of our major focuses with any corporate video and the only way we like to approach them.

Arizona Nutritional Supplements is one of the foremost nutritional supplement manufacturers in the industry. Their problem was that a major portion of their potential market didn't know it. So they came to us looking to produce a video that would change that. Upon meeting with their leadership team and touring their impressive facilities, we knew we had ample raw material to show the true uniqueness of the people and place, and how those qualities could make a difference for their customers.

To get the real personalities of a company to shine on camera, the last thing you want them doing is reading from a script or teleprompter.

Our goal was to bring out the distinctive talents, philosophies and passions of the ANS team in a natural way.

We scripted questions built around a themed outline so that key products, services and capabilities would be highlighted. We also took them away from their offices to help break them out of corporate mode into a more relaxed style.

The results speak for themselves. Or rather, the results let ANS speak for themselves. The conversational approach, combined with colorful art direction and the beautiful film look of the Red One camera, makes for a decidedly non-corporate video. Instead of looking like a very adequate supplement company, ANS comes across as a group of talented, eclectic, caring individuals who live and breathe nutritional supplements and are as interested in your success as they are their own. For exceptional corporations and the interesting personalities who make them that way, that impression can make all the difference.

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