Park&Co

Sometimes, all it takes for striking outdoor is a well-appointed verb

Admit it. Most of us have insane amounts of stuff filling our homes and lives. And there’s never enough closets, garages or storage lockers to put it all. It’s not bad stuff. It’s not useless stuff. In fact, a lot of it is very nice stuff. It’s just more stuff than we can ever use. With this simple, obvious fact in mind, we decided to make “stuff” the focus of our newest campaign for Goodwill—the ultimate clearing house for all that great stuff.

For the outdoor executions, we needed a direct, quick-hitting device that would remind people of this great place to both shop for and donate their stuff--and do it in about two seconds.

After countless unsuccessful fits and spurts, we hit on the idea of simply letting the stuff spell out the message. With each board, the call to shop or donate at your local Goodwill is paid off with an image of the funky, affordable, one-of-a-kind items you’ll find there. Simple. Fun. Effective. And remembered by thousands of motorists every day.

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